Marcia works at a toy manufacturer. Recently, the company has had to issue a massive recall because parts of the toy are found to be a choking hazard for small children. A national newspaper published an article that is highly critical of the firm. Marcia tries to handle the backlash from the recall and bad press, but her firm has no policies in place that provide her with guidance in this situation. She consults with Dale, a crisis communication expert at a local college. Dale suggests that Marcia's company develop crisis communication policies to deal with these negative _____________ issues in the future.
A) press release
B) integrated marketing communication
C) product placement
D) public relations
E) viral marketing
Question 2
Many marketers claim that ____ will become the world's largest market.
A) Japan
B) the United States
C) China
D) Thailand
E) India
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