The giant brewing companies of the U.S. love to use public relations to keep their company names in the minds of Americans and to promote their many brands of beer and ale. Both traditional and innovative public relations activitiesusing both traditional and innovative mediahelp to promote a positive public image, create brand awareness, highlight the product line, and act as cost-effective ways to enhance the overall IBP campaign. And these brewers use a variety of objectives and tools that support the field of public relations. The brewing company with the interactive website full of facts and games is moving beyond the Web and into the community. It sends stories to media outlets announcing that all the fun on its website will continue at its beer gardens to be set up at summer and fall festivals around the country, featuring more games, puzzles, and trivia contests. Which two PR tools is the company using here?
a. press conference and lobbying
b. press release and sponsored event
c. buzz marketing and publicity
d. feature story and viral marketing
Question 2
Pepsi sponsored the X Factor. In the X Factor, the judges were seen drinking from large sizes of Pepsi drinks, complete with the Pepsi logo. This is an example of product placement.
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