Coca-Cola has just released a new flavor of its soft drink. In order to have customers start adopting the new flavor, Coca-Cola should engage in promotions that focus on
A) retaining loyal customers
B) creating awareness
C) stimulating demand
D) identifying prospects
E) combating competitive promotional efforts
Question 2
Corporate advertising that is designed to influence public opinion on issues of concern to the sponsor is known as
a. cause-related advertising.
b. advocacy advertising.
c. word-of-mouth marketing.
d. image marketing.
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