Author Question: Lily works in the buying center at a personal protection safety equipment firm. Whenever she needs a ... (Read 106 times)

mia · **on:** Jun 29, 2018

Lily works in the buying center at a personal protection safety equipment firm. Whenever she needs a certain product, she always orders from Phil. Although other suppliers might be less expensive, Lily has done work with Phil before and trusts him completely to deliver all supplies to the exact specifications. She values this trust and would rather work with Phil than having to take a chance on another supplier who might be less expensive. Which factors are influencing the business buying decision process?
A) Reciprocity
B) Environmental
C) Organizational
D) Interpersonal
E) Economic

Question 2

When a push policy is used in promoting a particular product, the producer promotes the product directly to consumers.

Indicate whether the statement is true or false