Author Question: After locating potential customers using industrial classification systems such as NAICS, the next ... (Read 23 times)

deesands · **on:** Jun 29, 2018

After locating potential customers using industrial classification systems such as NAICS, the next step for the business marketer is to make the purchase.

Indicate whether the statement is true or false

Question 2

The classic role of public relations is to
a. foster goodwill between a firm and its constituent groups.
b. minimize any negative messages about a company.
c. use unpaid media to convey a message traditionally carried by paid media.
d. employ personal contact with media figures to present a business in the best possible light.