A marketer who starts selling to the business market, after having spent most of his career selling directly to consumers, will quickly come to realize that business customers are very demanding. Business customers place a high value on which of the following aspects of a buying relationship?
A) The geographical location of the selling firm
B) The long-term business strategy of the selling firm
C) The size of the selling firm
D) The mix of services offered by the selling firm
E) The packaging of the product
Question 2
Today's politicians essentially cannot benefit from public relations in any way, because the tone of publicity in political life is very difficult to manage.
Indicate whether the statement is true or false
