Answer to Question 1
False
Answer to Question 2
A mailing list is simply a file of the names and addresses that your business could use in contacting current or prior customers. Standing alone, an internal list (an organization's records of its own customers, subscribers, donors, and inquirers) offers little perspective on the best marketing prospects for the future. But it can be enhanced with information from external lists by adding additional names, or by merging it with other lists to match up demographic, geo-demographic, behavioral, and/or psychographic data with these customers.
A marketing database has all of the information that would be on this mailing list, plus one more elementit includes information about individuals' preferences and behavior patterns, collected directly from the customers. It allows you to give customers personalized attention, because you understand their likes and dislikes, purchasing patterns, frequency and timing of purchases, nature of returns (a common issue with online shoe purchases), and other details related to shopping and consumption. In addition, it can form the basis for an RFM (reach, frequency, and monetary) analysis. This allows you to target your most profitable customers with special promotions and personal attention.
For these reasons, the marketing database would probably be more advantageous for the retail shoe business.
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Business Analytics, 2nd Edition
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