Author Question: Which of the following target market characteristics are most important to consider before ... (Read 31 times)

torybrooks · **on:** Jun 29, 2018

Which of the following target market characteristics are most important to consider before determining the promotion mix ingredients?
A) The size, geographic distribution, and demographic characteristics
B) The cultural diversity and population size
C) The age, sex, religion, and race characteristics
D) Existing product adoption categories
E) Existing levels of price consciousness

Question 2

Retailers purchase products and resell them to final consumers.

Indicate whether the statement is true or false