A company wants to sell a window cleaning kit in a 30-minute infomercial. What does an experienced PR specialist suggest that this company do?
a. Wait until the end to give contact information in order to build suspense.
b. Repeat the phone number and website throughout the broadcast.
c. Spend the money needed to hire a celebrity as spokesperson.
d. Avoid testimonials.
Question 2
A consumer contest is an example of
A) personal selling.
B) sales promotion.
C) social media.
D) indirect selling.
E) public relations.
At breakfast, a middle-class husband sits absorbed in the newspaper and the public affairs of the da
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