A nationally distributed fashion and beauty magazine regularly acts as a vehicle for direct marketing. This occurs when direct marketers promote their products or services by
a. having feature stories published.
b. sending press releases.
c. getting free publicity in advice columns.
d. paying for bind-in insert cards.
Question 2
Hunt's decided to put a much larger share of its promotion budget into ____ because of the heavy reliance it will be placing on coupons in the second quarter.
A) advertising
B) sales promotion
C) public relations
D) telemarketing
E) personal selling
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