A nationally distributed fashion magazine regularly acts as a vehicle for direct marketing. This occurs when companies use the magazine to promote their products or services by:
a. having feature stories about products published in the magazine.
b. sending press releases to the magazine.
c. getting free publicity in advice columns of the magazine.
d. paying for bind-in insert cards in the magazine.
Question 2
The only budgeting method that specifically relates spending to goals is the:
a. share-of-market approach.
b. percentage-of-sales approach.
c. objective-and-task approach.
d. share-of-voice approach.
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Marketing: An Introduction, 7th Edition