« previous next »

Author Question: A nationally distributed fashion magazine regularly acts as a vehicle for direct marketing. This ... (Read 42 times)

darbym82

  • Hero Member
  • *****
  • Posts: 570
on: Jun 29, 2018
A nationally distributed fashion magazine regularly acts as a vehicle for direct marketing. This occurs when companies use the magazine to promote their products or services by:
 a. having feature stories about products published in the magazine.
  b. sending press releases to the magazine.
  c. getting free publicity in advice columns of the magazine.
  d. paying for bind-in insert cards in the magazine.

Question 2

The only budgeting method that specifically relates spending to goals is the:
 a. share-of-market approach.
  b. percentage-of-sales approach.
  c. objective-and-task approach.
  d. share-of-voice approach.


KKcool

  • Sr. Member
  • ****
  • Posts: 340
Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

c


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

If you use artificial sweeteners, such as cyclamates, your eyes may be more sensitive to light. Other factors that will make your eyes more sensitive to light include use of antibiotics, oral contraceptives, hypertension medications, diuretics, and antidiabetic medications.

Did you know?

More than 34,000 trademarked medication names and more than 10,000 generic medication names are in use in the United States.

Did you know?

Although not all of the following muscle groups are commonly used, intramuscular injections may be given into the abdominals, biceps, calves, deltoids, gluteals, laterals, pectorals, quadriceps, trapezoids, and triceps.

Did you know?

Eating carrots will improve your eyesight. Carrots are high in vitamin A (retinol), which is essential for good vision. It can also be found in milk, cheese, egg yolks, and liver.

Did you know?

Vaccines cause herd immunity. If the majority of people in a community have been vaccinated against a disease, an unvaccinated person is less likely to get the disease since others are less likely to become sick from it and spread the disease.

Sceloporus undulates, the eastern fence lizard, is one of the most widely distributed lizard species Sceloporus undulates, the eastern fence lizard, is one of the most widely distributed lizard species
A gasoline direct-injection system injects fuel under high pressure directly into the combustion ... A gasoline direct-injection system injects fuel under high pressure directly into the combustion ...
An Internet connection is usually needed to perform updates although some vehicle manufacturers use ... An Internet connection is usually needed to perform updates although some vehicle manufacturers use ...
Apply direct pressure along upper trapezius, turning the head to access the area. Use your thumb to ... Apply direct pressure along upper trapezius, turning the head to access the area. Use your thumb to ...
Apply direct thumb pressure into points along the upper trapezius from base of neck to shoulder. ... Apply direct thumb pressure into points along the upper trapezius from base of neck to shoulder. ...
Light Vehicle Diesel Engines Light Vehicle Diesel Engines
Video: Mechanism of enzyme action

For a complete list of videos, visit our video library