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Author Question: Which direct marketing medium currently has the highest response rate? a. telemarketing b. ... (Read 66 times)

ahriuashd

  • Hero Member
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  • Posts: 535
on: Jun 29, 2018
Which direct marketing medium currently has the highest response rate?
 a. telemarketing
  b. infomercial
  c. direct mail
  d. advertorial

Question 2

When McDonald's uses the Monopoly game in which customers receive game pieces with each visit and try to assemble a set of properties to win prizes, McDonald's is utilizing
 A) sales promotion.
  B) advertising.
  C) guerrilla marketing.
  D) personal selling.
  E) public relations.


helenmarkerine

  • Sr. Member
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  • Posts: 324
Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

A


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