Author Question: An emphasis on producing measurable effects is one of the noted appeals of direct marketing. In ... (Read 48 times)

james · **on:** Jun 29, 2018

An emphasis on producing measurable effects is one of the noted appeals of direct marketing. In evaluating direct marketing programs, ____ and ____ are frequently used.
a. cost per contact; cost per consumer
b. cost per rating point; cost per share
c. cost per thousand; cost per million
d. cost per inquiry; cost per order

Question 2

Kyle is preparing the promotional plan for Jansport backpacks in early May. This promotion will be executed in the month of August and will be a paid form of nonpersonal communication. It will be communicated to a target audience through a mass medium. Kyle is using the ___ form of promotion.
A) advertising
B) public relations
C) sales promotion
D) personal selling
E) social media