The third stage in the business buying decision process is to A) ...

[penza]

The third stage in the business buying decision process is to
 A) evaluate product specifications to solve the problem.
  B) evaluate products relative to specifications.
  C) select and order the most appropriate product.
  D) evaluate product and supplier performance.
  E) search for products and suppliers.

Question 2

A spokesperson for Mott's apple juice encourages television audiences to use its juice in the winter by serving it hot with a cinnamon stick. In this instance, Mott's is using promotion to
 A) stimulate primary demand.
  B) offset competitors' promotional efforts.
  C) facilitate reseller support.
  D) retain loyal customers.
  E) reduce sales fluctuations.

[dawsa925]

Answer to Question 1

E

Answer to Question 2

E