The second stage in the business buying decision process is to
A) search for products and suppliers.
B) select the most appropriate product.
C) develop product specifications.
D) evaluate product and supplier performance.
E) recognize the problem.
Question 2
What should always be a key goal of direct marketing today, one that many for-profit businesses and not-for-profit organizations seem to forget?
a. to build a widespread mail-order operation
b. to create an image for the brand
c. to integrate the message with all other advertising efforts
d. to reach customers across the board rather than consumers in specific markets
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