Author Question: Selective demand is demand for a A) general type of product. B) particular brand. C) new ... (Read 86 times)

anjilletteb · **on:** Jun 29, 2018

Selective demand is demand for a
A) general type of product.
B) particular brand.
C) new product.
D) competitor's product.
E) service.

Question 2

Failure to get the consumer dialogue right in the personal selling part of the direct marketing process can be easily rectified by accelerating and stressing other the direct marketing efforts of a business.

Indicate whether the statement is true or false