Author Question: Claire Nevsky is in charge of advertising for her company and has produced a 30-second television ... (Read 63 times)

imanialler · **on:** Jun 29, 2018

Claire Nevsky is in charge of advertising for her company and has produced a 30-second television spot to promote one of the company's new products. One of her assistants just out of college believes that the commercial has too much visual and audio information packed into such a small amount of time. The assistant is specifically concerned about limits in the receiver's
A) noise.
B) coding process.
C) encoding.
D) channel capacity.
E) feedback.

Question 2

One great benefit of a database is that it allows a firm to measure how much business it is actually doing with its best customers. This can be found with an analysis of recency, frequency, and monetary factors.

Indicate whether the statement is true or false