Author Question: A furniture company with a small television advertising budget wants to concentrate its ads during ... (Read 78 times)

brutforce · **on:** Jun 28, 2018

A furniture company with a small television advertising budget wants to concentrate its ads during the time of year when most people will see them. They would be wise to advertise during:
a. first quarter (January-March).
b. second quarter (April-June).
c. third quarter (July-September).
d. fourth quarter (October-December).

Question 2

A business organization wanting to increase it's interdependence with its suppliers in an effort to reduce risk and increase profitability, may wish to explore the concept of?
a. Supply chain management
b. Strategic intermediary integration
c. Strategic marketing
d. Strategic channel management
e. None of the above