This topic contains a solution. Click here to go to the answer

Author Question: Explain what product placement is and discuss its growing popularity within entertainment ... (Read 64 times)

soccerdreamer_17

  • Hero Member
  • *****
  • Posts: 552
Explain what product placement is and discuss its growing popularity within entertainment media.

Question 2

Which of the following statements about reseller markets is false?
 A) Resellers are concerned with the level of demand for the product.
  B) Resellers are not concerned with how much space the product takes up as long as it has a high price.
  C) Resellers want producers to be able to supply adequate quantities of the product.
  D) Resellers are concerned with the availability of technical and promotional assistance from the producer.
  E) Resellers are concerned with the markup percentage they can get on the product.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

bubulittle310@msn.cn

  • Sr. Member
  • ****
  • Posts: 281
Answer to Question 1

A growing technique for reaching consumers is the selective placement of products within the context of television programs viewed by the target market. Product placement is a form of advertising that strategically locates products or product promotions within entertainment media to reach the product's target markets. Apple is considered to be an expert at product placement. For instance, it partnered with Netflix to have several of its iPads and iPhones in the TV series House of Cards. Such product placement has become more important due to the increasing fragmentation of television viewers who have ever-expanding viewing options and technology that can screen advertisements (e.g., digital video recorders such as TiVo). Researchers have found that 60 to 80 percent of digital video recorder users skip over the commercials when they replay programming. In-program product placements have been successful in reaching consumers as they are being entertained. Reality programming in particular has been a natural fit for product placements, because of the close interchange between the participants and the product.

Answer to Question 2

B




soccerdreamer_17

  • Member
  • Posts: 552
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review


scottmt

  • Member
  • Posts: 322
Reply 3 on: Yesterday
Excellent

 

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

Did you know?

People with alcoholism are at a much greater risk of malnutrition than are other people and usually exhibit low levels of most vitamins (especially folic acid). This is because alcohol often takes the place of 50% of their daily intake of calories, with little nutritional value contained in it.

Did you know?

Pubic lice (crabs) are usually spread through sexual contact. You cannot catch them by using a public toilet.

Did you know?

In women, pharmacodynamic differences include increased sensitivity to (and increased effectiveness of) beta-blockers, opioids, selective serotonin reuptake inhibitors, and typical antipsychotics.

Did you know?

As the western states of America were settled, pioneers often had to drink rancid water from ponds and other sources. This often resulted in chronic diarrhea, causing many cases of dehydration and death that could have been avoided if clean water had been available.

For a complete list of videos, visit our video library