This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Discuss how interpersonal factors influence the business buying decision ... (Read 95 times)

jilianpiloj

  • Hero Member
  • *****
  • Posts: 521
on: Jun 29, 2018
Discuss how interpersonal factors influence the business buying decision process.

Question 2

Koyo-Sha Co manufactures and sells polishing materials and abrasive products. This Japanese-based company has 150 employees, but these employees do not engage in selling the product to end-consumers. Instead, individuals not directly employed by Koyo-Sha Co purchase products from the firm and then resell them to end-consumers. Those individuals who are most successful are adept at forming relationships with end-consumers, usually through face-to-face interactions. Koyo-Sha Co receives money from the sales of its products, and the individual receives a commission. Koyo-Sha is most likely a
 A) telemarketer.
  B) direct selling firm.
  C) wholesaler.
  D) direct marketer.
  E) franchise.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

covalentbond

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Jun 29, 2018
Answer to Question 1

Interpersonal factors are the relationships among people in the buying center. Trust is crucial in collaborative partnerships. This is especially true when customized products are involved-the buyer may not see the product until it is finished and must trust that the producer is creating it to specifications. Trust and clear communication ensure that all parties are satisfied with the outcome, however interpersonal dynamics and varying communication abilities within the buying center may complicate processes.

Answer to Question 2

B


jilianpiloj

  • Member
  • Posts: 521
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

meow1234

  • Member
  • Posts: 333
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

If you use artificial sweeteners, such as cyclamates, your eyes may be more sensitive to light. Other factors that will make your eyes more sensitive to light include use of antibiotics, oral contraceptives, hypertension medications, diuretics, and antidiabetic medications.

Did you know?

Never take aspirin without food because it is likely to irritate your stomach. Never give aspirin to children under age 12. Overdoses of aspirin have the potential to cause deafness.

Did you know?

In most climates, 8 to 10 glasses of water per day is recommended for adults. The best indicator for adequate fluid intake is frequent, clear urination.

Did you know?

The modern decimal position system was the invention of the Hindus (around 800 AD), involving the placing of numerals to indicate their value (units, tens, hundreds, and so on).

Did you know?

A recent study has found that following a diet rich in berries may slow down the aging process of the brain. This diet apparently helps to keep dopamine levels much higher than are seen in normal individuals who do not eat berries as a regular part of their diet as they enter their later years.

Three factors that influence the distribution of Na+ and K+ ions across the neural membrane. Three factors that influence the distribution of Na+ and K+ ions across the neural membrane.
Major Risk Factors for Hypertension Major Risk Factors for Hypertension
Sample budget spreadsheet form for first year of business. Sample budget spreadsheet form for first year of business.
Hormonal and nervous factors influencing blood pressure Hormonal and nervous factors influencing blood pressure
Expansion factors for orifice plates Expansion factors for orifice plates
Business Math Business Math
Video: Hormonal regulation of pregnancy - weeks 2 through 38

For a complete list of videos, visit our video library