Author Question: In what ways do environmental factors affect the business buying decision ... (Read 58 times)

crazycityslicker · **on:** Jun 29, 2018

In what ways do environmental factors affect the business buying decision process?

Question 2

The director of a promotional agency has several clients who might be interested in branded entertainment. He looks into marketing history to better understand how this concept has progressed over the years. What would he find regarding the history of branded entertainment?
a. It began with the birth of television and the first variety show.
b. Its longest-running vehicle was Guiding Light, a soap opera that ran for more than 70 years on radio and TV.
c. It has involved many firms but none that match the marketing collaboration of Kraft Foods.
d. It began with a radio show based on Campbell's soup.

cuttiesgirl16 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

Environmental factors include competitive and economic factors, political forces, legal and regulatory forces, technological changes, and sociocultural issues. These factors can generate considerable uncertainty for an organization, including in buying decisions. Changes in one or more environmental forces, such as new government regulations or increased competition, can create opportunities and threats that affect purchasing decisions.

Answer to Question 2

B