« previous next »

Author Question: The producer of a women's sportswear line is delighted to find that her sponsorship of the Women's ... (Read 44 times)

fagboi

  • Hero Member
  • *****
  • Posts: 535
on: Jun 29, 2018
The producer of a women's sportswear line is delighted to find that her sponsorship of the Women's Softball World Series came with some extra benefits. It provided opportunities to entertain clients, recruit new customers, motivate employees, meet real consumers, and distribute small premiums. All of these can be considered examples of using
 a. media impressions.
  b. authenticity.
  c. leverage.
  d. product placement.

Question 2

Ashley recently visited a Teavana store and wanted to purchase its 79.95 ice tea maker. She has never bought from Teavana before, but she knows it is owned by Starbucks. Ashley views Starbucks very positively and loves their drinks. Ashley will most likely use ______________ when determining whether to purchase the ice tea maker.
 A) impulse buying
  B) extended decision making
  C) limited decision making
  D) routinized response behavior
  E) routine decision making


chem1s3

  • Sr. Member
  • ****
  • Posts: 320
Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

C


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

fagboi

  • Hero Member
  • *****
  • Posts: 535
Reply #2 on: Jun 29, 2018
Thank you :)


chem1s3

  • Sr. Member
  • ****
  • Posts: 320
Reply #3 on: Jun 29, 2018
Happy to help you


« previous next »
 

Did you know?

Though methadone is often used to treat dependency on other opioids, the drug itself can be abused. Crushing or snorting methadone can achieve the opiate "rush" desired by addicts. Improper use such as these can lead to a dangerous dependency on methadone. This drug now accounts for nearly one-third of opioid-related deaths.

Did you know?

Though Candida and Aspergillus species are the most common fungal pathogens causing invasive fungal disease in the immunocompromised, infections due to previously uncommon hyaline and dematiaceous filamentous fungi are occurring more often today. Rare fungal infections, once accurately diagnosed, may require surgical debridement, immunotherapy, and newer antifungals used singly or in combination with older antifungals, on a case-by-case basis.

Did you know?

Human kidneys will clean about 1 million gallons of blood in an average lifetime.

Did you know?

Women are 50% to 75% more likely than men to experience an adverse drug reaction.

Did you know?

You should not take more than 1,000 mg of vitamin E per day. Doses above this amount increase the risk of bleeding problems that can lead to a stroke.

First Line of Defence First Line of Defence
Time Line of Human History From Upper Paleolithic Period to the Present Time Line of Human History From Upper Paleolithic Period to the Present
Staff members often find it difficult to communicate with other coworkers. Staff members often find it difficult to communicate with other coworkers.
Nomogram chart. This example shows a line drawn from a child’s height of 100 cm to his weight, 35 ... Nomogram chart. This example shows a line drawn from a child’s height of 100 cm to his weight, 35 ...
As the glass ceiling slowly cracks, women are gaining entry into the top positions of society. Shown ... As the glass ceiling slowly cracks, women are gaining entry into the top positions of society. Shown ...
How to find the domain of a function (Part 2) How to find the domain of a function (Part 2)
Video: Peptide Bond Formation Animation

For a complete list of videos, visit our video library