The promotion launched by Healthy Choice, Fresh Mixers Working ...

[B]

The promotion launched by Healthy Choice, Fresh Mixers Working Lunch, is the perfect example of
 a. event sponsorship.
  b. branded entertainment.
  c. product placement.
  d. traditional media.

Question 2

Marketers must understand a target group's culture if they hope to construct an effective marketing mix for the target group. Culture is the accumulation of values, customs, beliefs, and knowledge the target group possesses. Culture includes tangible items such as _____________. Additionally, culture includes intangible items such as ________________.
 A) education; food
  B) clothing; laws
  C) social customs; artwork
  D) artwork; food
  E) education; clothing

[lorealeza77]

Answer to Question 1

B

Answer to Question 2

B

[B]

Thanks for the timely response, appreciate it

[apple]

Excellent