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Author Question: The promotion launched by Healthy Choice, Fresh Mixers Working Lunch, is the perfect example of a. ... (Read 87 times)

B

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on: Jun 29, 2018
The promotion launched by Healthy Choice, Fresh Mixers Working Lunch, is the perfect example of
 a. event sponsorship.
  b. branded entertainment.
  c. product placement.
  d. traditional media.

Question 2

Marketers must understand a target group's culture if they hope to construct an effective marketing mix for the target group. Culture is the accumulation of values, customs, beliefs, and knowledge the target group possesses. Culture includes tangible items such as _____________. Additionally, culture includes intangible items such as ________________.
 A) education; food
  B) clothing; laws
  C) social customs; artwork
  D) artwork; food
  E) education; clothing


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lorealeza77

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

B


B

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

recede

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Reply 3 on: Yesterday
Excellent

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