A company that spends big promotional dollars on creating and distributing P-O-P displays can run into problems, as the text notes Gillette once did, if its marketing department is unaware that
a. few consumers notice them.
b. many retailers ignore them or throw them out.
c. they rarely get shipped to stores.
d. they are poorly constructed and often unusable.
Question 2
Alison lives in a remote area of Montana, where few good roads exist. She runs a small retail store specializing in Western attire. Due to her remote location, Alison is most likely to obtain the merchandise for her store from
A) rack jobbers.
B) general-line wholesalers.
C) mail-order wholesalers.
D) truck wholesalers.
E) specialty-line wholesalers.
Christian Gladu, The Bungalow Company, The Birch, North Town Woods, Bainbridge
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