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Author Question: As with off-invoice allowance promotion, account-specific marketing directs promotional dollars to ... (Read 34 times)

rl

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on: Jun 28, 2018
As with off-invoice allowance promotion, account-specific marketing directs promotional dollars to specific retailers.
 
 Indicate whether the statement is true or false

Question 2

A researcher is interested in obtaining information from a respondent about a purchase event that occurred recently. Which of the following statements is FALSE?
 a. The telescoping effect is larger while recall loss effect is smaller.
  b. The recall loss effect is larger while the telescoping effect is smaller.
  c. The telescoping effect and recall loss effect are about the same.
  d. Both a and c are false.
  e. Both b and c are false.


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gstein359

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Reply #1 on: Jun 28, 2018
Answer to Question 1

F

Answer to Question 2

e


rl

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Reply #2 on: Jun 28, 2018
Thank you


gstein359

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Reply #3 on: Jun 28, 2018
No problemo


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