Author Question: Which of the following is NOT a form of trade allowance? a. off-invoice allowance b. bill-back ... (Read 45 times)

cartlidgeashley · **on:** Jun 28, 2018

Which of the following is NOT a form of trade allowance?
a. off-invoice allowance
b. bill-back allowance
c. push money
d. slotting allowance
e. all of the above are forms of trade allowances

Question 2

The funnel approach refers to
a. asking simple questions first.
b. a method of data analysis.
c. successively narrowing the focus of related questions.
d. using a funnel as a visual aid when asking sensitive questions in a personal interview.
e. successively broadening the scope of related questions.