The primary role for consumer sales promotion is to a. encourage ...

[sam.t96]

The primary role for consumer sales promotion is to
 a. encourage long-term purchasing of a brand.
  b. enhance the image of a brand.
  c. elicit a purchase from a customer.
  d. boost name recognition for a brand.

Question 2

The primary function of most wholesalers is to
 A) support the needs of the manufacturers and provide them with market information.
  B) provide for the unique needs of the individual retailers buying their merchandise.
  C) provide information system tracking of inventory for the ultimate consumer.
  D) perform physical distribution of products from manufacturers to retailers.
  E) develop and share database information about customers.

[orangecrush]

Answer to Question 1

C

Answer to Question 2

D

[sam.t96]

Correct answers!

[orangecrush]

Great! Please up vote