The primary role for consumer sales promotion is to: a. encourage ...

[cool]

The primary role for consumer sales promotion is to:
 a. encourage long-term purchasing of a brand.
  b. enhance the image of a brand.
  c. elicit a purchase from a customer.
  d. boost name recognition for a brand.

Question 2

The positioning model from Anne Bahr constitutes the overlapping of the proposition for the brand and persuasion tools.
 a. True
  b. False
 Indicate whether the statement is true or false

[otokexnaru]

Answer to Question 1

c

Answer to Question 2

False

[cool]

Thanks for the timely response, appreciate it

[elyse44]

Gracias!