Author Question: The primary role for consumer sales promotion is to: a. encourage long-term purchasing of a brand. ... (Read 26 times)

cool · **on:** Jun 29, 2018

The primary role for consumer sales promotion is to:
a. encourage long-term purchasing of a brand.
b. enhance the image of a brand.
c. elicit a purchase from a customer.
d. boost name recognition for a brand.

Question 2

The positioning model from Anne Bahr constitutes the overlapping of the proposition for the brand and persuasion tools.
a. True
b. False
Indicate whether the statement is true or false