A retailer engaged in direct marketing would probably select ...

[bcretired]

A retailer engaged in direct marketing would probably select television home shopping over online retailing to sell a new kitchen device because of
 A) lower costs of selling.
  B) easier financial transactions.
  C) superior ability to demonstrate the product.
  D) superior ability to offer the product at a lower price.
  E) decreased cycle time.

Question 2

A manufacturer helps out a retailer by sharing the cost of local advertising, allowing the manufacturer to have some control over the process and the retailer to advertise for less. They are taking part in a form of business-market sales promotion.
 
 Indicate whether the statement is true or false

[micaelaswann]

Answer to Question 1

C

Answer to Question 2

F

[bcretired]

Gracias!

[chjcharjto14]

Thanks for the timely response, appreciate it