Author Question: Consumers tend to remember information inputs that support their feelings and beliefs and forget ... (Read 95 times)

kshipps

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Consumers tend to remember information inputs that support their feelings and beliefs and forget inputs that do not. This is known as selective
 A) exposure.
  B) distortion.
  C) retention.
  D) information.
  E) organization.

Question 2

Today's marketers use a number of sales promotion techniques aimed at consumers, including coupons, price-off deals, premiums, contests and sweepstakes, samples and trial offers, phone and gift cards, rebates, and frequency programs.
 
 Indicate whether the statement is true or false



Kjones0604

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Answer to Question 1

C

Answer to Question 2

T



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