Consumers tend to remember information inputs that support their ...

[kshipps]

Consumers tend to remember information inputs that support their feelings and beliefs and forget inputs that do not. This is known as selective
 A) exposure.
  B) distortion.
  C) retention.
  D) information.
  E) organization.

Question 2

Today's marketers use a number of sales promotion techniques aimed at consumers, including coupons, price-off deals, premiums, contests and sweepstakes, samples and trial offers, phone and gift cards, rebates, and frequency programs.
 
 Indicate whether the statement is true or false

[Kjones0604]

Answer to Question 1

C

Answer to Question 2

T