Author Question: Coupons are one of the newer forms of sales promotion, introduced in the 1950s by cake mix ... (Read 60 times)

urbanoutfitters · **on:** Jun 29, 2018

Coupons are one of the newer forms of sales promotion, introduced in the 1950s by cake mix manufacturers.

Indicate whether the statement is true or false

Question 2

Chadwick's sends its customers booklets containing its product offerings and allows them to place orders on the telephone, through the mail, or online. Chadwick's is primarily a(n)
A) online retailer.
B) direct seller.
C) catalog marketer.
D) direct-response marketer.
E) specialty retailer.