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Author Question: Lucas is planning a distribution strategy for his business. He is considering using direct ... (Read 29 times)

Collmarie

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on: Jun 29, 2018
Lucas is planning a distribution strategy for his business. He is considering using direct marketing, direct selling, and automatic vending, which are all examples of ____ retailing.
 A) off-premise
  B) portfolio
  C) nonstore
  D) off-price
  E) direct

Question 2

Monique reads through her e-mails containing advertisements for sweaters from H&M, purses from JCPenney, and tennis shoes from Foot Locker. Later while at the mall, she remembers only the shoe ad, thanks to the recent tear in her own Reeboks. Monique has engaged in selective
 A) distortion.
  B) exposure.
  C) analysis.
  D) retention.
  E) organization.


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Koolkid240

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

D


Collmarie

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

Jsherida

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Reply 3 on: Yesterday
Excellent

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