Author Question: Identifying an unserved or underserved market segment and serving it through a strategy that is ... (Read 218 times)

jCorn1234 · **on:** Jun 29, 2018

Identifying an unserved or underserved market segment and serving it through a strategy that is distinguished in the mind of the consumer is called
A) the marketing concept.
B) the wheel of retailing.
C) retail positioning.
D) targeted retailing.
E) scrambled merchandising.

Question 2

The three major categories of influences on the consumer buying decision process are
A) situational influences, demographic influences, and psychological influences.
B) social influences, situational influences, and marketer-dominated influences.
C) demographic influences, situational influences, and marketer-dominated influences.
D) situational influences, social influences, and psychological influences.
E) marketer-dominated influences, psychological influences, and person-specific influences.