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Author Question: The gay and lesbian segment is a market segment characterized by brand switching behavior. Indicate ... (Read 254 times)

bobypop

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on: Jun 29, 2018
The gay and lesbian segment is a market segment characterized by brand switching behavior.
 
 Indicate whether the statement is true or false

Question 2

One of the earliest types of social media is the discussion board.
 
 Indicate whether the statement is true or false


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Mholman93

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F
TThe gay and lesbian segment has been identified as a loyal segment, purchasing brands that are positioned as gayfriendly. It has also been identified as a segment with a high percentage of disposable incomeand with a willingness to spend it for travel, entertainment, and

Answer to Question 2

TRUE


bobypop

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

xoxo123

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Reply 3 on: Yesterday
Excellent

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