The gay and lesbian segment is a market segment characterized by ...

[bobypop]

The gay and lesbian segment is a market segment characterized by brand switching behavior.
 
 Indicate whether the statement is true or false

Question 2

One of the earliest types of social media is the discussion board.
 
 Indicate whether the statement is true or false

[Mholman93]

Answer to Question 1

F
TThe gay and lesbian segment has been identified as a loyal segment, purchasing brands that are positioned as gayfriendly. It has also been identified as a segment with a high percentage of disposable incomeand with a willingness to spend it for travel, entertainment, and

Answer to Question 2

TRUE

[bobypop]

Thanks for the timely response, appreciate it

[bdobbins]

Excellent