Problem recognition occurs when a consumer A) searches for ...

[serike]

Problem recognition occurs when a consumer
 A) searches for information to resolve a problem.
  B) becomes aware that there is a difference between a desired state and an actual condition.
  C) recognizes a need and evaluates for information to resolve a problem.
  D) evaluates her or his purchase.
  E) is exposed to a television advertisement desired state and an actual condition.

Question 2

The kinds of products being sold and the availability of public transportation are both factors that influence a retailer's decision about
 A) store atmosphere.
  B) location.
  C) retail positioning.
  D) store image.
  E) the wheel of retailing.

[lgoldst9]

Answer to Question 1

B

Answer to Question 2

B