Problem recognition occurs when a consumer
A) searches for information to resolve a problem.
B) becomes aware that there is a difference between a desired state and an actual condition.
C) recognizes a need and evaluates for information to resolve a problem.
D) evaluates her or his purchase.
E) is exposed to a television advertisement desired state and an actual condition.
Question 2
The kinds of products being sold and the availability of public transportation are both factors that influence a retailer's decision about
A) store atmosphere.
B) location.
C) retail positioning.
D) store image.
E) the wheel of retailing.
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