This topic contains a solution. Click here to go to the answer

Author Question: What is a media schedule?[br][br][b][color=#347235]Question 2[/color][/b][br][br]On what do ... (Read 80 times)

Themember4

  • Hero Member
  • *****
  • Posts: 538
What is a media schedule?

Question 2

On what do international marketers base their media strategies for advertising?



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

lauravaras

  • Sr. Member
  • ****
  • Posts: 347
Answer to Question 1

A media schedule is a calendar that lays out when ads will play and in which media.

Answer to Question 2

International marketers base their media strategies for advertising on promotional goals, available media, media characteristics, a culture's media habits, and regulatory restrictions.





 

Did you know?

Only one in 10 cancer deaths is caused by the primary tumor. The vast majority of cancer mortality is caused by cells breaking away from the main tumor and metastasizing to other parts of the body, such as the brain, bones, or liver.

Did you know?

Approximately one in four people diagnosed with diabetes will develop foot problems. Of these, about one-third will require lower extremity amputation.

Did you know?

The Babylonians wrote numbers in a system that used 60 as the base value rather than the number 10. They did not have a symbol for "zero."

Did you know?

There are 20 feet of blood vessels in each square inch of human skin.

Did you know?

It is believed that the Incas used anesthesia. Evidence supports the theory that shamans chewed cocoa leaves and drilled holes into the heads of patients (letting evil spirits escape), spitting into the wounds they made. The mixture of cocaine, saliva, and resin numbed the site enough to allow hours of drilling.

For a complete list of videos, visit our video library