This topic contains a solution. Click here to go to the answer

Author Question: What is a media schedule?[br][br][b][color=#347235]Question 2[/color][/b][br][br]On what do ... (Read 83 times)

Themember4

  • Hero Member
  • *****
  • Posts: 538
What is a media schedule?

Question 2

On what do international marketers base their media strategies for advertising?



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

lauravaras

  • Sr. Member
  • ****
  • Posts: 347
Answer to Question 1

A media schedule is a calendar that lays out when ads will play and in which media.

Answer to Question 2

International marketers base their media strategies for advertising on promotional goals, available media, media characteristics, a culture's media habits, and regulatory restrictions.





 

Did you know?

Although not all of the following muscle groups are commonly used, intramuscular injections may be given into the abdominals, biceps, calves, deltoids, gluteals, laterals, pectorals, quadriceps, trapezoids, and triceps.

Did you know?

About 3% of all pregnant women will give birth to twins, which is an increase in rate of nearly 60% since the early 1980s.

Did you know?

Human neurons are so small that they require a microscope in order to be seen. However, some neurons can be up to 3 feet long, such as those that extend from the spinal cord to the toes.

Did you know?

Medication errors are more common among seriously ill patients than with those with minor conditions.

Did you know?

Many supplement containers do not even contain what their labels say. There are many documented reports of products containing much less, or more, that what is listed on their labels. They may also contain undisclosed prescription drugs and even contaminants.

For a complete list of videos, visit our video library