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Author Question: What is a media schedule?[br][br][b][color=#347235]Question 2[/color][/b][br][br]On what do ... (Read 118 times)

Themember4

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on: Jun 29, 2018
What is a media schedule?

Question 2

On what do international marketers base their media strategies for advertising?


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lauravaras

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A media schedule is a calendar that lays out when ads will play and in which media.

Answer to Question 2

International marketers base their media strategies for advertising on promotional goals, available media, media characteristics, a culture's media habits, and regulatory restrictions.


Themember4

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Reply #2 on: Jun 29, 2018
Thank you


lauravaras

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Reply #3 on: Jun 29, 2018
No problemo


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