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Author Question: International marketers look to expand into new product-markets in three different directions. Name ... (Read 28 times)

savannahhooper

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on: Jun 29, 2018
International marketers look to expand into new product-markets in three different directions. Name them.

Question 2

Distinguish between direct and indirect competition.


tranoy

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Reply #1 on: Jun 29, 2018
Answer to Question 1

The three directions are new markets, product expansion, and new technology.

Answer to Question 2

Direct competition refers to competitors working within the same industry. Indirect competition comes from the sale of products that provide similar benefits.


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