When Starbucks decided to expand into the international markets of India, Japan, and Argentina, management realized that there would be significant differences in the standards of living, credit, buying power, and income distribution in those countries. Starbucks is currently examining the ____ forces in its environmental analysis.
A) economic
B) cultural
C) ethical
D) technological
E) legal
Question 2
Your company is planning to launch a new line of women's athletic apparel in the next six months. In order to create some enthusiasm in the market for your new products, you are working with an outside agency on the promotional ads that will run during some popular sporting events. Which of the following should be the primary objective for these promotional ads?
A) Encourage product trial
B) Create awareness
C) Reward current customers
D) Identify prospects
E) Retain loyal customers
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