What type of scale is the following?good ________: ________: ...

[Lisaclaire]

What type of scale is the following?good ________: ________: ________: ________: ________: ________: ________: bad
 a. Likert
 b. Stapel
 c. Numerical
 d. Semantic differential

Question 2

Why is it easier for countries to export products to the United States than Western Europe or Asia?

[tranoy]

Answer to Question 1

d

Answer to Question 2

The United States is seen as a single market, whereas each of the countries of Western Europe or Asia needs to be seen as a unique market. It is easier to export to the United States than to devise separate international marketing strategies for each individual market in Western Europe or Asia.

[Lisaclaire]

Gracias!

[ryhom]

Thanks for the timely response, appreciate it