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Author Question: What type of scale is the following?good ________: ________: ________: ________: ________: ________: ... (Read 159 times)

Lisaclaire

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on: Jun 29, 2018
What type of scale is the following?good ________: ________: ________: ________: ________: ________: ________: bad
 a. Likert
 b. Stapel
 c. Numerical
 d. Semantic differential

Question 2

Why is it easier for countries to export products to the United States than Western Europe or Asia?


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tranoy

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

The United States is seen as a single market, whereas each of the countries of Western Europe or Asia needs to be seen as a unique market. It is easier to export to the United States than to devise separate international marketing strategies for each individual market in Western Europe or Asia.


Lisaclaire

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

olderstudent

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Reply 3 on: Yesterday
Excellent

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