Author Question: What type of scale is the following?good : : : : : : ... (Read 165 times)

Lisaclaire · **on:** Jun 29, 2018

What type of scale is the following?good ________: ________: ________: ________: ________: ________: ________: bad
a. Likert
b. Stapel
c. Numerical
d. Semantic differential

Question 2

Why is it easier for countries to export products to the United States than Western Europe or Asia?

tranoy · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

d

Answer to Question 2

The United States is seen as a single market, whereas each of the countries of Western Europe or Asia needs to be seen as a unique market. It is easier to export to the United States than to devise separate international marketing strategies for each individual market in Western Europe or Asia.