Author Question: The first step in developing an international marketing plan is a(n) A) cultural analysis B) ... (Read 42 times)

Yi-Chen · **on:** Jun 29, 2018

The first step in developing an international marketing plan is a(n)
A) cultural analysis
B) economic analysis
C) competitive analysis
D) infrastructure analysis

Question 2

Which of the following statements is false about the factors affecting pricing decisions?
a. Travel costs that a customer incurs tend to affect the prices that can be charged by a retailer.
b. Retailers with high customer services like free gift wrapping can afford to charge higher prices.
c. In case of liquidators, price interacts only with merchandise for sale and not with the other retail decision areas.
d. Retailers who offer credit payments have more customers visiting their stores.
e. Promotion and pricing decisions are independent.