Author Question: The difference between respondents to a mail survey and nonrespondents to that survey is called: a. ... (Read 79 times)

scienceeasy · **on:** Jun 29, 2018

The difference between respondents to a mail survey and nonrespondents to that survey is called:
a. refusal error.
b. nonresponse error.
c. administrative error.
d. social desirability.

Question 2

________ are similar to conventional marketing channels, yet one of the members takes the initiative to lead the channel by applying the principles of effective interorganizational management, which is the management of relationships between the various organizations in the supply chain.
a. Retailer-owned cooperatives
b. Wholesaler-sponsored voluntary groups
c. Corporate vertical marketing channels
d. Franchises
e. Administered channels