Author Question: When a researcher is developing a mail survey and tries it out on thirty potential respondents in ... (Read 86 times)

beccaep · **on:** Jun 29, 2018

When a researcher is developing a mail survey and tries it out on thirty potential respondents in the target market to see what the response rate will be, this is an example of:
a. a dialog box.
b. pretesting.
c. a mixed-mode survey.
d. a callback.

Question 2

Which of the following formulae is incorrect?
a. Average BOM stock-to-sales ratio = 12 / Target turnover rate.
b. BOM inventory for August = EOM inventory for July.
c. Planned monthly retail reduction = Planned monthly reduction percentage Planned monthly sales.
d. Markup percentage = Cost complement percentage + 100.
e. Planned purchase = Planned sales + Planned retail reductions + Planned EOM inventory - Planned BOM inventory.