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Author Question: A one-hour discussion with a group of six to ten members of the target market to determine their ... (Read 40 times)

lracut11

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on: Jun 29, 2018
A one-hour discussion with a group of six to ten members of the target market to determine their interest in purchasing a new model of a car is an example of a(n):
 a. descriptive study.
 b. experiment.
 c. causal study.
 d. focus group.

Question 2

Betty Crocker makes six different types of brownie mix. Many of these products are similar and compete with each other. This is an example of what concept?
 a. Asset over-valuation
 b. Diffusion failure
 c. The sales-cost trade-off
 d. Cannibalization
 e. The majority fallacy


jrpg123456

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

d


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